Exhibit Options is a full-service exhibit house. They design, render, and manufacture custom and modular trade show booths as well as providing trade show services such as shipping, assembly, take-down, and more.
What sets Exhibit Options apart from other exhibit houses is that everything is done in-house, from conceptualization to the actual fabrication of all trade show booth components. It’s hard to convey the full scope of their capabilities in writing—which is exactly the issue Exhibit Options was running into.
Tobe’s analysis revealed the need to present Exhibit Option’s unique selling propositions and family-oriented company culture through more effective mediums and streamlined distribution channels.
Tobe worked with Exhibit Options to create a series of evergreen videos to be used in sales and marketing efforts. The series includes four videos:
With video content, Exhibit Options has a more effective way to portray company culture and the capabilities that differentiate them from competitors. The Sales team at Exhibit Options has also benefited from having more video content, as they are currently using video in all of their outbound email marketing.