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Other February 28, 2018 Andrew Hong

Tobe Heads North with Black Infusions

A few weeks ago we traveled to Bend, Oregon to film the story of Black Fig, the world's only fig-infused vodka.

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Our visit to the distillery kicked off our recent partnership with Black Infusions, the company that produces Black Fig, and we were accompanied by its founder and owner, Michael Davidson.

Coming off a Double Gold Medal win at the 2017 San Francisco World Spirits Competition, Black Fig has seen great traction within the industry and is currently available in 12 markets.

In preparation for continued growth and expansion, Michael recognizes the need for creative and compelling outlets to showcase Black Fig's unique story in an otherwise crowded and repetitive space. In addition to the branded video, Tobe will be developing a content marketing strategy for Black Fig and other upcoming products under Black Infusions. 

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Before our trip we didn't know much about Bend, Oregon, but we quickly fell in love with the incredible landscapes, hospitable people, and amazing restaurants. We hope that it is the first of many trips back, and if you've never been you should absolutely add it to your list!

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Can I have both a traffic problem & a conversion problem at the same time?

A: Technically yes, but one is always more urgent. If you have almost no traffic, fixing conversions first won't matter because there's nobody to convert. Start with traffic. Once you're getting 500+ sessions per month, then optimize for conversions.

Can I have both a traffic problem & a conversion problem at the same time?

A: Technically yes, but one is always more urgent. If you have almost no traffic, fixing conversions first won't matter because there's nobody to convert. Start with traffic. Once you're getting 500+ sessions per month, then optimize for conversions.



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