Your Google Business Profile is the first thing customers see when they search, and it is what AI tools like ChatGPT and Google's AI answers read when someone asks for the best business near them. We fix what is holding yours back and hand you the roadmap. One time. No monthly retainer.
No commitment. A fresh read on your SEO, GEO, and AEO.
THE SHIFT
Search is moving to the answer, not the link
44% of searches
Now start with an AI assistant instead of a search engine, and it is climbing.
Three names, not ten links
AI gives a short shortlist. You are named, or you are invisible.
The AI-referred buyer is pre-vetted
The assistant already gathered the context, so they arrive further down the funnel.
Every channel feeds one answer
PR, social, local, paid, and web all have to say the same thing.
WHAT IS ANSWER ENGINE OPTIMIZATION?
Generative engine optimization is the next layer on the SEO you already run
Great SEO is now the foundation of great AI search. The work you already do is what earns the answer, once someone is reading every channel together.
Answer engine optimization (AEO) and generative engine optimization (GEO) are how you get recommended when someone asks ChatGPT, Gemini, or Google's AI. It is not a separate discipline from SEO. It is the next layer on top of it, and the two compound.
The difference is that no single channel wins the answer alone. PR, social, local search, paid, and your website all have to corroborate the same story before an assistant will name you.
YOUR AI VISIBILITY, MEASURED
One number to lead with: your Share of Answer
Share of Answer is how often AI names you across the questions that bring you business. Your analytics cannot produce it, and no single team owns moving it, so we built the layer that does.
Share of Answer
How often AI names you. The metric you own.
Citation share
MOVE FIRST
How much of what AI quotes comes from you.
Sentiment
Whether AI describes you well, and the words it reaches for.
Conversions & bookings
Tracked as the outcome, watched as your visibility moves.
We watch conversions move with your Share of Answer. We do not claim a single sale came from a single AI answer.
THE LAYER THAT WAS MISSING
The measurement and direction layer above your channels
Most businesses have great execution and a marketing lead who owns the number, but nothing in between reading every channel and pointing them the same way. That is the Grow Smarter Engine. It sits above your teams, in-house, freelance, or agency, and coordinates them toward your Share of Answer. It does not replace your stack or your teams. It directs them.
THE METHOD
How it works
Step 1
Measure
We pull every channel's data into one place, alongside how often the assistants name you.
Step 2
Interpret
Our method reads it and decides what actually moved your number, and what was noise.
Step 3
Strategize
We set the plan for the quarter: what to go after, and what to leave alone.
Step 4
Execute
Each team gets a brief written for the work they do, not a report to translate.
We ingest from the tools you already use, and the research tools that see what your competitors are doing.
YOUR CHANNELS AND DATA
RESEARCH, TECHNICAL, AND AI
A sample of the connections. The full set is scoped to what you already run.
THE DELIVERABLES
Not a report you cannot action. Briefs your teams execute.
A platform hands you a dashboard and wishes you luck. We hand your teams the exact next steps: the schema for the developer, the directory fixes for the local team, the content plan for the write.
The scorecard An example of what we build from your connected data.
The roadmap Sequenced by impact, handed to your team.
The fix list Field by field, written for the person doing the work.
Real work, identifying details genericized.
Built for brands running more than one channel
IT WORKS WHEN
Multiple channels and vendors. Agencies, freelancers, in-house, or all three.
Someone the channels report to. A marketing lead we work with, not in place of.
Real, consistent marketing. Active campaigns and data that refreshes.
Modern tools in place. CRM, analytics, Search Console, business manager.
IT IS NOT FOR
A single channel run solo.
Occasional or seasonal-only marketing, with no data to read.
Anyone with no one to direct the teams.
Not sure you are there yet? Start with a Second SEO Opinion and we will tell you honestly.
ONBOARDING
Live in your first month
Set the goal
Pick the focus for the quarter: awareness, engagement, or conversion. One at a time is the only honest way to run this.
Awareness
Engagement
Conversion
Connect and configure
Your channels, your data, and what each team publishes, in one place. The one honest hard part is getting the site tagged and access in order. We handle the checklist.
The first brief
At the end of month one your teams get a fix list and their first briefs, with your baseline locked so you can see what moves.
START HERE
Start with a second opinion
We read your SEO and your AI visibility together and tell you honestly where you stand, before any commitment.
One-time baseline build, from $10,000 Wires up your sources, tags the site, and fixes the foundation.
Final price scales with the channels, data sources, and properties you connect. No guarantee on rankings or placement.
Brands we do this for
Questions, answered
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of getting your brand named inside AI-generated answers. Instead of ranking a page, you are earning a mention in the response the assistant writes. It extends SEO rather than replacing it.
What is answer engine optimization (AEO)?
Answer engine optimization is the same discipline described from the customer's side: making sure that when someone asks a question, the answer engine can find you, verify you, and recommend you. Strong SEO makes strong AEO, and the two compound.
How is this different from a normal SEO audit or agency?
An SEO audit reports on your website. We measure your Share of Answer across every channel that feeds the AI answer, then hand each of your teams a brief written for the person doing the work. Not a keyword report you have to translate.
Do you replace my existing agencies or in-house team?
No. We are the layer above them. We measure, interpret, and direct. Your teams keep doing the work they are good at, pointed at one number instead of five.
How do you measure Share of Answer?
We ask the major AI assistants the questions your customers actually ask, on a repeating cycle, and read every answer for three things: whether you are named, how you are described, and which sources it quotes. The measurement runs on a blend of sources joined to your own channel data. A single query is a screenshot. Presence is a rate.
How do you connect this to revenue and bookings?
We wire your booking or CRM data into the same view and track outcomes as they move with your Share of Answer. We do not claim a single sale came from a single AI answer. Nobody honestly can yet, and we will not pretend otherwise.
How fast will I see results?
Citation share tends to move first, often within weeks, because it reflects what AI is quoting about you. Share of Answer follows. We do not guarantee rankings or placement, and anyone who does is guessing.
What do I need in place to start?
A CRM, analytics, Search Console, a business manager account, and someone the channels report to. If access is scattered across past vendors or logins nobody can find, month one is about getting that in order. We handle the checklist.
Find out where you stand in AI today
A second opinion tells you where you are named, who is recommended instead, and what it would take to change it. Even if the answer is keep doing what you are doing.
