Stop wasting money on marketing that doesn’t work. Build a memorable brand with a clear message and a professional look that attracts the right customers.
Is Your Small Business's Brand Attracting Customers or Confusing Them?
A solid brand builds trust and helps your brand stand out from the crowd. Inconsistent messaging can really drain your resources and lead to missed opportunities. That's why Tobe is here to simplify branding for you with two main services, helping you get clear and consistent so your business can truly grow.
Clarify Your Message
We use a proven framework to craft a compelling story and clear message that connects with your ideal customers , ensuring every part of your marketing is consistent and powerful.
Create Your Look
We build a professional, cohesive visual identity for your brand—from colors and fonts to ready-to-use templates —so you can look your best and create on-brand content with confidence.
Who Are Our Branding Services For?
Our branding services are designed for ambitious small business owners who want to feel more confident when they invest in their growth. We typically work with two types of entrepreneurs:
The Ambitious Starter You're just launching and want to build your marketing foundation correctly from day one. You want to get your message and look right from the start to avoid costly mistakes down the road.
The Established, Ready-to-Scale You've had some success but have hit a growth plateau. You suspect your marketing is built on a shaky foundation and you’re ready to fix the gaps in your message, visuals, and overall strategy to scale predictably.
This foundational service is a perfect fit for businesses in Real Estate, Professional Services (Financial, Legal, Consulting), and Hospitality/Travel.
Ready to Build a Brand That Grows With You?
Let's build your foundation the right way.
Build a Solid Brand Foundation in 30 days or less
We’ve designed our process to be efficient, collaborative, and straightforward.
Brand Story Messaging
Brand Discovery
You’ll complete a structured branding questionnaire to capture your personality, positioning, and goals.
Strategy Session
We’ll hold a follow-up meeting to dive deeper into your story, your customers, and what makes you different.
Narrative Development
Our team develops the core components of your brand story, including your unique value proposition and key messages, using a proven framework.
Finalize & Deliver
We review the messaging with you, make final revisions, and deliver a comprehensive Brand Story document you can use across your website, email, social media, and other marketing channels.
Brand Story Visual
Visual Discovery
We start with our branding questionnaire to understand your aesthetic, review competitors, and identify visual gaps.
Identity Development
We refine and expand your visual identity, optimizing your color palette, typography system, and iconography for digital use.
Asset Creation
We create practical, ready-to-use templates for social media, email, and other marketing materials that align with your new brand identity.
Deliver Your Brand Kit
We deliver a complete Canva Brand Kit, giving your team the tools to create consistent, on-brand content with ease.
Why Choose Tobe Agency for Your Branding?
Freelancers and other agencies often focus on just one piece of the puzzle—a logo, a tagline, or a quick social media graphic. This fragmented approach is why so many business owners get stuck in a cycle of waste. They invest in the wrong things, in the wrong order, and pay a steep price for it. We do things differently. Our branding services aren't just a creative exercise; they are Phase 1 of the Grow Smarter Method , our proven, step-by-step path for profitable growth.
We Follow a Method, Not Madness
We don't guess. We have a proven method that truly integrates the brand, content, marketing, and technology you need to grow.
We Build for the Future
We build your brand as the essential foundation for more advanced and successful marketing campaigns in the future, like Local SEO and Paid Search.
We Are Your Guide
We see ourselves as your guide to building a marketing foundation that gets you more customers. We've done our job when you feel excited and optimistic about your marketing, not anxious.
Brand Story Messaging & Visual Identity: Client Results
From luxury real estate to healthcare and wellness, we build websites for industries that need to engage, inspire, and convert today’s informed, experience-driven customers.
Go-Kart Track
Within 30 days of taking over their Local SEO we were able to get this location ranked #1 in Google Map search in their local and surrounding market.
Hormone Replacement Therapy Clinic
Within 60 days of working together we were able to get a 2.5x increase in GBP views and a 3x increase in organic website traffic.
Mental Health & Wellness Practice
By optimizing their website and GBP, we filled appointment slots for nearly 3 months with new patients, all without spending on advertising.
Functional Medicine Clinic
We helped a single location Functional Medicine clinic go from unranked in Google Map or "Near Me" searches to #3 in the Google Map pack within 60 days of us working together.
Ready to Build a Brand that Stands Out from the Crowd?
Invest in a brand foundation that works as hard as you do. Schedule a free discovery call to see how our Grow Smarter Method can bring confidence and clarity back to your marketing.
Frequently Asked Questions: Small Business Branding
What do I get with the Brand Story Visual service?
You receive a comprehensive, ready-to-use visual identity system. Key deliverables include an optimized color palette and typography system, a set of 3-5 social media templates, a basic email template, and a fully configured Canva Brand Kit to make creating on-brand content simple for your team.
How long does the branding process take?
The project timeline depends on your timely feedback, but we can typically deliver your final brand assets within 2-4 weeks. Our onboarding process is designed to be completed in 14 to 30 days, and your project officially begins once we have all necessary assets and approvals.
How is this different from just getting a logo designed?
A logo is just one piece of your brand. Our Brand Story Visual service creates a complete and scalable design system that ensures consistency across all your marketing channels. We deliver not just a logo, but the colors, fonts, and templates you need to apply your brand identity effectively.
What do I get with the Brand Story Messaging service?
You receive a foundational Brand Story document that clearly defines your message. This includes your mission and vision statements, unique value proposition, brand voice, and a complete narrative framework based on your ideal customer's story.
What do you need from me to get started?
To begin, we will need you to complete a branding questionnaire and provide us with your existing logo files in a high-quality format, along with any current brand elements or high-quality photography you'd like to use.
Can you apply my new branding to my website?
Absolutely. Our branding services are designed as the foundational first step (Phase 1) of our Grow Smarter Method. The brand guidelines, messaging, and visual assets we develop are created specifically to ensure consistency and brand integrity when we build your new website.
How does Tobe compare to other branding options?
When it comes to building your brand, you have choices. But most entrepreneurs waste a lot of money because they don't know what to invest in or when to invest. The Grow Smarter Method offers a fundamentally different way to achieve predictable growth by investing in the right fundamentals in the right sequence.
Tobe vs. Traditional Branding Agencies
Costly & Complex: Traditional agencies often mean high retainers, slow processes, and advice that feels skewed towards what they want to sell you, not what you actually need. This often leads to confusion, anxiety, and a real fear of wasting money.
The Tobe Difference: The Grow Smarter Method is a simple, clear, step-by-step path designed for business owners who aren't marketing experts. We focus on executing the fundamentals to build a foundation that gets you more customers, turning marketing into a revenue driver, not a cost center.
Tobe vs. Freelancers/Piecemeal Solutions
Disconnected Efforts: Hiring a freelancer for a logo and another for website copy often leads to a fragmented brand where the pieces don't fit together. This can result in wasted time, money, and trust after being burned by inconsistent strategies.
The Tobe Difference: We offer a completely integrated system that weaves together your brand message, visuals, content, and technology. Our approach ensures every element works together seamlessly, saving you time and providing a cohesive, comprehensive solution.
Tobe vs. Do-It-Yourself (DIY) Branding
Overwhelming & Ineffective: As a business owner, you're an expert at what you do, but probably not a marketing expert. Trying to build a brand yourself can be overwhelming, and it's easy to invest in the wrong things in the wrong order, leading to a steep price financially and mentally.
The Tobe Difference: We are your guide to growth. Our method takes the chaos and mystery out of marketing by telling you what to invest in and when to invest in it. We bring confidence and clarity back to your marketing so you can focus on running your business.
Get Started with Membership
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