Why does your small business need smarter content marketing?
Effective content marketing for small business means creating the right content consistently. Many small businesses struggle with content because:
- Content is Inconsistent or non-existent
- Too much valuable time is spent on creation/approval
- Content marketing efforts lack strategy with not results
- Marketing budget feels wasted on ineffective tactics
Without a smart content marketing strategy and efficient execution, growth stalls. Tobe provides both.
Small Business Content Marketing Agency
Tired of wasting time yourself or with your content marketing agency? Our recycle and remix content marketing process conveniently gives you all the content for your core digital marketing channels:
Social Media
Create engaging, authentic short form videos for TikTok, Instagram, Facebook, and other social platforms from a single recorded interview.
Blog
Create authentic, SEO keyword rich blog content directly from the monthly video interviews we do with you. We perform SEO research to ID the best questions your target audience is searching for.
Email
Create engaging email newsletters for your email list leveraging your blog, social media, and website content. Repurpose all of your interview content into a media-rich monthly email newsletter.
Is your content marketing agency or team falling short?
It's tough for small businesses to get consistent, high-impact results from content marketing. Even if you're working with an agency or have internal efforts, does any of this sound familiar?
Too Much Founder Involvement
Your content process demands excessive time from you or key team members for interviews, brainstorming, and approvals
Inefficient, One-Off Content
You receive individual pieces (like a blog post) that aren't automatically or efficiently repurposed across other channels like social media or email, limiting their reach and ROI
Wrong Format for Audience
Your current provider struggles to create content in the formats your audience actually prefers and consumes (like engaging SFV)
Content Doesn't Perform
Your content efforts feel disconnected from tangible business results, lead generation, or clear ROI
Agency/Team Frustrations
You're tired of agency inefficiencies, lack of strategic repurposing, or inconsistent freelancer quality
Here’s how Tobe’s content marketing services work
Frustrated with content creation headaches? Tobe's Recycle & Remix Content Marketing service is designed for SMBs. We save you time with efficient interviews and turn your expertise into high-impact blogs, videos, social posts, and email content built for performance.
Plan
We align on quarterly themes & focused seo keywords.
Interview
We capture your expertise once a month through a simple, SEO keyword researched interview.
Create & Repurpose
We transform the interview into multiple content formats using our tech + human expertise.
Review & Publish
You approve, we distribute.
Content Marketing Agency Services: Pricing
Recycle & Remix Content Marketing: Media Only
$999 /month
For brands that don't need the full service content marketing package and need videos only.
Recycle & Remix Content Marketing: Full Package
$37508 /month /month
For brands that need full-service content marketing that includes blog, social, video, and email.
Recycle & Remix Content Marketing: Media Only
Recycle & Remix Content Marketing: Full Package
On Boarding
Content Marketing Monthly Management
Content Marketing Agency: Pricing Add-Ons
Don't have a brand kit or visual direction for your brand?
$499 /brand kit + cost of images
No problem. Ensure the paid social ad creative (videos, images) we develop for your campaigns looks cohesive and consistently reflects your brand.
Add this on, and we'll develop a foundational visual guide (defining logo usage, color palette, typography) in Canva. This guides our creative team and strengthens your brand recognition across platforms like Meta, TikTok, and YouTube.
Need more social media activity or want to cover timely topics beyond your core interview content?
Starts at $150 per social media post
Add this package for net-new, custom social media posts. We'll work with you on original concepts, write fresh, engaging copy, create relevant visuals, and schedule the posts to your specified social channels. Perfect for increasing posting frequency, running specific promotions, or adding more variety to your feed.
Need to nurture leads, re-engage past customers, or run a targeted promotion via email?
Starts at $99 per email
Add this service to go beyond the standard newsletter. We handle the email campaign strategy, messaging (leveraging your Recycle & Remix content or crafting new copy), email production, basic workflow setup, scheduling, and sending directly from your email platform. Ideal for launching nurture sequences for prospects or creating specific campaigns for segments of your list.
Need one-off production of creative?
Once you’re on-boarded with us, we have all the assets we need to create static images and videos for your brand. Here’s our pricing for a la Carte creative:
Static Image | $75 | 1:1 w/ text |
Carousel | $200 | 5 images w/ text |
Simple Animation | $200 | Simple repetitive motion |
GIF/Video | $300 | Up to 15 seconds |
Extra Aspect Ratio | $100 | Requires source video |
Don't have a brand kit or visual direction for your brand?
$499 /brand kit + cost of images
No problem. Ensure the paid social ad creative (videos, images) we develop for your campaigns looks cohesive and consistently reflects your brand.
Add this on, and we'll develop a foundational visual guide (defining logo usage, color palette, typography) in Canva. This guides our creative team and strengthens your brand recognition across platforms like Meta, TikTok, and YouTube.
Need more social media activity or want to cover timely topics beyond your core interview content?
Starts at $150 per social media post
Add this package for net-new, custom social media posts. We'll work with you on original concepts, write fresh, engaging copy, create relevant visuals, and schedule the posts to your specified social channels. Perfect for increasing posting frequency, running specific promotions, or adding more variety to your feed.
Need to nurture leads, re-engage past customers, or run a targeted promotion via email?
Starts at $99 per email
Add this service to go beyond the standard newsletter. We handle the email campaign strategy, messaging (leveraging your Recycle & Remix content or crafting new copy), email production, basic workflow setup, scheduling, and sending directly from your email platform. Ideal for launching nurture sequences for prospects or creating specific campaigns for segments of your list.
Need one-off production of creative?
Once you’re on-boarded with us, we have all the assets we need to create static images and videos for your brand. Here’s our pricing for a la Carte creative:
Static Image | $75 | 1:1 w/ text |
Carousel | $200 | 5 images w/ text |
Simple Animation | $200 | Simple repetitive motion |
GIF/Video | $300 | Up to 15 seconds |
Extra Aspect Ratio | $100 | Requires source video |
Content Marketing: Client Results
We help small businesses transform content into a growth engine that attracts attention from new customers and engages existing ones.
Real Estate Brokerage
Increased monthly social media video output by 4x and organic impressions by 20,000 views per month
Local Tour Operator
Increased organic website clicks by 2x and ‘request direction’ clicks by 2.5x YoY in first year of campaign
Construction Company
Increased organic blog impressions from Google Search by 5x YoY in first year of campaign
Luxury Skin Care Brand
Increased email engagement from existing customers by 4x YoY for holiday campaigns.
Ready to fuel your growth with a smarter content marketing agency?
Stop the chaos, save time, and get consistent content that works. There's a better, more efficient way, to get your content marketing done. Partner with a content marketing agency built for small business efficiency. Take the next step:
Frequently Asked Questions: Content Marketing
Why is content marketing important for small business?
Why are Tobe’s content marketing services good for small business
Will you provide content for my social media?
Does your content marketing contain SEO?
How much does small business content marketing cost?
Our efficient "Recycle & Remix" model makes high-quality content marketing for small business accessible. We offer clear packages designed for different needs – please see our pricing section or schedule a call for details.
How much time do I have to spend with your content marketing services?
We're designed to minimize your time commitment. Beyond initial strategy and onboarding, your main ongoing involvement is typically just a focused interview session once per month or quarter, allowing our content marketing agency team to efficiently handle the creation and repurposing process. With the first 1-2 cycles of content review, you may need to be involved to provide review and feedback. However after we complete the first couple cycles of production to review to publishing, we typically get much more familiar with the client's brand voice and do not need much review time.
How does Tobe compare to other Content Marketing options?
Explore the differences below to see how Tobe's efficient "Recycle & Remix" approach provides a smarter content marketing solution for small business compared to traditional agencies, freelancers, or DIY efforts.
Tobe vs. Content Marketing Agencies
When comparing your options for a content marketing agency, consider if their processes are truly built for small business efficiency and integrated content repurposing. Tobe Agency, as a specialized content marketing agency for small business, offers the distinct advantages of our "Recycle & Remix" model.
- Efficiency & Focus: Many large agencies offer complex content marketing services with processes not always suited for SMBs, demanding significant oversight. Tobe's model is purpose-built for efficient content marketing for small business, leveraging streamlined interviews and AI-assisted workflows to minimize your time commitment.
- Integrated Repurposing: While some agencies create content, they often lack integrated repurposing for channels like social media content marketing. Tobe's core model is integrated repurposing – turning one expert interview into coordinated blog articles, short-form videos, social media updates, and email content, maximizing your content marketing services investment.
- Technology: Tech adoption varies among content marketing agencies. Tobe intentionally blends AI technology with expert human oversight for a smarter, faster content creation process supporting your small business content marketing needs.
- Cost-Effectiveness: Traditional content marketing agency retainers can be costly and lack flexibility. Tobe provides focused content marketing solutions designed for clear ROI and predictable value for growing businesses seeking effective content marketing services.
Tobe vs. Content Marketing Freelancer
Using freelancers for specific content marketing services might seem flexible, but managing them for a complete small business content marketing strategy can be challenging and lead to fragmented results. Tobe Agency offers a cohesive and reliable alternative.
- Scope & Integration: Freelancers typically specialize (e.g., writing OR video). Achieving diverse content marketing services requires hiring and managing multiple individuals. Tobe, as your content marketing agency, provides one integrated solution covering strategy, multi-format production, and distribution for your small business content marketing.
- Consistency & Reliability: Freelancer results for your content marketing efforts can vary significantly in quality and timeliness. Tobe offers a systematic process for reliable content marketing services delivery month after month.
- Strategic Oversight: Freelancers often execute tasks without providing the overarching content marketing strategy needed for long-term success. Tobe includes strategic planning, topic development, and keyword focus within our content marketing services.
- Efficient Repurposing: Freelancers often deliver single-purpose assets. Tobe's small business content marketing model is designed from the ground up to efficiently repurpose your core expertise across multiple formats, stretching the value of your content investment.
Tobe vs. DIY Content Marketing
Handling DIY content marketing for small business seems budget-friendly but demands significant time, diverse skills across multiple content formats, and consistent effort that often proves unsustainable. Tobe Agency provides the professional content marketing services and efficiency that DIY efforts typically lack.
- Expertise & Quality: Effective DIY content marketing requires strong skills across writing, video creation/editing, social media content marketing, SEO, and strategy development. Tobe provides specialized expertise within our content marketing services to ensure higher quality and effectiveness.
- Time Commitment: Executing a comprehensive small business content marketing plan yourself is extremely time-consuming, taking focus away from core operations. Tobe’s "Recycle & Remix" content marketing service requires minimal client time – primarily participating in efficient interviews.
- Consistency: Maintaining a consistent content marketing schedule via DIY is a major challenge for most businesses. Tobe's process ensures regular, predictable output for your content marketing services, building momentum over time.
- Efficiency & Technology: DIY content marketing relies on manually coordinating various tools and processes. Tobe utilizes an optimized workflow blending AI assistance and human expertise for superior efficiency in delivering your content marketing services.
- Results: DIY content marketing for small business often yields slow or unpredictable results. Tobe’s strategic, consistent approach delivers more reliable impact, demonstrating the value of partnering with a specialized content marketing agency.
Get Tobe’s Go-to-Market Strategy Template
Integrate your Content Strategy into your GTM Strategy
Efficient marketing and media all start with the right strategy. We're giving away the very same hands-on template we use with our clients, so you can simplify your strategic planning process and create a powerful marketing and media strategy—all in one easy-to-use resource. Download the template today!


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