Hey there and happy Friday to you all!
One of the most rewarding things in running a marketing agency is helping our partners bring their products and services to market. "Launch Day" is the result of weeks of Google Hangout meetings, thousands of Slack messages, and usually a few really late nights, but all in all, Launch Day is one of the main reasons why I love doing this work.
This week, one of our partners, based in beautiful Boulder, CO (if you haven't visited Boulder yet, put it on your list of US cities to visit) just launched the first of many digital products through their site Sexy Conscious Awake (SCA).
SCA is a platform that seeks to change the way we interact in romantic relationships, inter-personal relationships, and relationships in general. A big thing that the founder, Kelly Marceau, preaches is emotional intelligence and self-awareness (which is something that this world needs a little more of).
And after a brief hiatus from SCA, Kelly has decided to make a substantial investment into developing an entire e-Commerce platform, complete with digital products to help people understand themselves better and ultimately have better relationships.
To kick off SCA's launch, we just completed the rollout of an awareness and lead generation campaign, using an eBook as a lead magnet: Remapping the Seven Deadly Sins in Relationships. If you're struggling with relationships or keep falling into the same relationship patterns that just don't work, give this eBook a read. It serves up some cold hard truths and forces you to look at the "shadow" side of your personality. You'll learn through this eBook, that confronting the dark side of your personality is one of the key components to improving your emotional intelligence and self-awareness.
The landing page for Remapping the 7 Deadly Sins in Relationship
From a marketing standpoint, our goal with this eBook was to reconnect with existing SCA fans but also to connect with new people who may have never heard of SCA. Working together with our development team at Earth Coast Productions we implemented ONTRAPORT as their full-stack platform to integrate Marketing Automation, e-commerce, Landing Pages, Email Marketing, and many other functions under one umbrella. We also handled paid media (Facebook Ads) to drive cold and warm traffic to the eBook's landing page.
I just wanted to give a big congratulations to the SCA for launching their very first digital product. It's taken a lot of courage, hard work, and investment to get us to this point and I have the utmost respect for Kelly for moving this all forward. We can't wait to share the rest of your knowledge with the world!
- Andrew
