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PPC Management Services for Small Business

Stop wasting your ad budget on clicks that don't convert. We create and manage ROI-focused Google & Bing search campaigns that attract high-intent customers, efficiently, predictably, and without the waste.

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Your PPC Campaigns Are Leaking Money  & Potential Customers

Here's the reality: Pay-Per-Click is the fastest way to get in front of customers ready to buy. It's also the fastest way to burn your marketing budget if managed incorrectly. Without a clear strategy, proper tracking, and constant optimization, you're paying for clicks, not customers.

Do Any of These Pay-Per-Click Challenges Sound Familiar?

If you’ve fallen into these online advertising traps, our search engine marketing services are designed to help you stop wasting your valuable dollars, so you can build a stronger foundation and grow smarter.

Don't build your house on sand. In marketing, your website is that foundation. Running PPC ads to a site that is slow, confusing, or can't convert is like spending a fortune on interior decorating for a house built on a sand dune. The moment traffic hits, the investment collapses, leaving you with a huge bill and no lasting asset.

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Casting a wide net catches everything, including junk. Bidding on broad, generic keywords without understanding user intent is like paying for a billboard on a highway that leads to a dead end. You're paying for lots of visibility, but none of the traffic is heading to a destination that makes you money.
Get Started

Chasing vanity metrics like likes or views might seem like it’s helpful, but is any of that engagement converting into leads or customers? Do you have the appropriate systems or analytics in place to be able to measure ROI? This cycle of guesswork without ROI tracking burns your two most valuable resources: time and money.

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High-Value Pricing
Wasting Ad Spend on an Unprepared Website

Don't build your house on sand. In marketing, your website is that foundation. Running PPC ads to a site that is slow, confusing, or can't convert is like spending a fortune on interior decorating for a house built on a sand dune. The moment traffic hits, the investment collapses, leaving you with a huge bill and no lasting asset.

Get Started
Bulls Eye 2
Bidding on Keywords That Do not Convert

Casting a wide net catches everything, including junk. Bidding on broad, generic keywords without understanding user intent is like paying for a billboard on a highway that leads to a dead end. You're paying for lots of visibility, but none of the traffic is heading to a destination that makes you money.
Get Started
File 2
Confusing Clicks with Revenue

Chasing vanity metrics like likes or views might seem like it’s helpful, but is any of that engagement converting into leads or customers? Do you have the appropriate systems or analytics in place to be able to measure ROI? This cycle of guesswork without ROI tracking burns your two most valuable resources: time and money.

Get Started

Waste Less & Grow Smarter with Our Search Engine Marketing Services

We don't just manage bids. We build strategic, ROI-focused paid search campaigns designed for one purpose: profitable growth.

SEM Pricing

Pay-Per-Click (PPC) Management: Lead Generation

$449 /month

For brands that need to generate leads from their PPC campaigns. 

Start Your Grow Smarter Assessment

PPC Management: Revenue Generation

$6498 /month /month

Best for eCommerce brands that need to drive revenue from their PPC campaigns. 

Start Your Grow Smarter Assessment

Pay-Per-Click (PPC) Management: Lead Generation

PPC Management: Revenue Generation

On-Boarding
On-Boarding Fee
$449
$449
Max Spend
$500 /day
$500 /day
Recommended Spend
$50 - $100 /day
$75 - $150 /day
Primary Goal
Lead Generation
Revenue Generation
Available Platforms
Google, Bing
Google, Bing
Dedicated Strategy Session
Keyword Research
Lead Intent
Purchase Intent
Conversion Tracking Setup Guidance
Forms, Calls
Sales, Checkouts
Google Ads Account Setup / Audit
Call Tracking Setup Guidance
-
Google Merchant Center Setup
-
Product Feed Integration Guidance
-
Reporting & Analytics Configuration

On-Going Management
# of Platforms
1
1
# of Ad Groups
2
4
Campaign Structure Management
Campaign Structure Management
Keyword Management & Optimization
Text Ad Copywriting & Testing
Shopping Campaign Management
-
Product Feed Optimization
-
Bid & Budget Management
Included Landing Page
1 Lead Conversion LP
1 Sales Conversion LP
Performance Monitoring & Optimization
CPL Focus
ROAS Focus
Dynamic Remarketing Setup
-
Transparent Performance Reporting
Lead/CPL Metrics
Monthly Reporting
Dedicated Account Manager
Scheduled Review Calls
Quarterly
Monthly & Quarterly

Our Search Engine Marketing Services, Done For You

Goal Oriented Strategy & Setup

We start with your objective: qualified leads or direct sales. This goal shapes the entire campaign, from keyword selection to bidding strategy and ad copy.

High Intent Keyword Research

We identify the specific keywords and phrases your customers are searching for at the exact moment they are ready to buy, focusing on purchase intent to maximize your ROI.

"Stop the Click" Ad Copywriting

Our team writes compelling, high CTR ad copy designed to stand out in crowded search results and attract the most qualified clicks, repelling tire-kickers

Included Landing Page & Conversion Optimization

Traffic is useless without conversions. Our service includes a high converting landing page built specifically for your campaign to turn clicks into measurable leads or sales.

Continuous Bid & Budget Optimization

We don't "set it and forget it." We provide active, ongoing management of your bids and budgets to maximize efficiency and ensure you're getting the most out of your ad spend.

Transparent, ROI Focused Reporting

Forget vanity metrics. We track what drives revenue: Cost Per Lead (CPL) for lead gen, and Return On Ad Spend (ROAS) for eCommerce. You'll see exactly how your investment is performing.

Why Search Engine Marketing Accelerates Your Growth

01

Get in Front of Ready to Buy Customers Instantly

Search ads put your business at the top of Google the moment someone searches for what you sell, no waiting, no slow build.

02

Capture Demand Competitors Haven’t Reached Yet

Smart targeting and keyword strategy ensure your ads reach the right customer at the right moment, maximizing your budget and eliminating wasted clicks.

03

Scale Fast With Data Driven Optimization

Every dollar spent provides real time insights. We use this data to refine your campaigns, lower costs, and turn clicks into predictable, profitable growth.

Your PPC Management Questions, Answered

What is the difference between PPC and Local SEO?

Local SEO builds your organic, long-term visibility in a specific geographic area (like Google Maps). PPC (Pay-Per-Click) is a paid advertising method that places your business at the very top of search results immediately for specific keywords. They work best together.

How much should my small business budget for PPC ads?

While this varies by industry, we recommend a minimum ad spend of $75 - $150/day to gather enough data for effective optimization and achieve a meaningful Return on Ad Spend (ROAS).

Is a landing page included in your PPC management services?

Yes. To ensure the highest possible conversion rates and the ability to report on our efforts, our PPC management packages include one dedicated, high converting landing page built specifically for your campaign's objective (lead gen or sales).

How do you ensure my ads target the right local audience?

We use a combination of geo-targeting to define your exact service area, locally focused keywords (e.g., "ppc agency near me”), and ad copy that speaks directly to local customers. This eliminates wasted spend on clicks from outside your area.

Why choose Tobe over other PPC management agencies?

Our focus on the Grow Smarter Method. We don't just manage clicks in a silo. We ensure your foundational marketing is in place first, making your ad spend dramatically more effective and connecting it to a larger, predictable growth strategy.

What other services do you offer besides search engine advertising?

Tobe is a full service, “full funnel” agency. In addition to search engine marketing, we specialize in helping businesses grow using local SEO, foundational marketing strategies, social media marketing, social media ads, and content creation services, all guided by the Grow Smarter Method.

Check out our Grow Smarter Academy to learn proper small business marketing on your own!

Ready to Stop Wasting Clicks & Start Driving Revenue?

No more guesswork. No more vanity metrics. Just a systematic approach to turning PPC ads into a predictable source of customers.

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