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A different kind of
marketing agency.

Our goal is simple: help small and mid-sized local brands waste less, grow smarter, and have more confidence in their marketing and media investments.


Five things we
believe about
growing a business.

Not a mission statement. The actual convictions we run the company on.

About-Leaves
About-Mountain
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Our Team

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Andrew Headshot

Andrew Hong

CEO & Strategy Content

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Jen Headshot blue

Jen Hsiung

Head of Operations

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ullamcorper scelerisque aenean nibherie imperdiet tincidunt in. Ultrices viverra risus magna eget.

Andrew Headshot

Andrew Hong

CEO & Strategy Content

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ullamcorper scelerisque aenean nibherie imperdiet tincidunt in. Ultrices viverra risus magna eget.

Jen Headshot blue

Jen Hsiung

Head of Operations

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ullamcorper scelerisque aenean nibherie imperdiet tincidunt in. Ultrices viverra risus magna eget.

Andrew Headshot

Andrew Hong

CEO & Strategy Content

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ullamcorper scelerisque aenean nibherie imperdiet tincidunt in. Ultrices viverra risus magna eget.

Jen Headshot blue

Jen Hsiung

Head of Operations

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ullamcorper scelerisque aenean nibherie imperdiet tincidunt in. Ultrices viverra risus magna eget.


01

BELIEF

Your business is your life. When you waste money on marketing, it reaches your family, your bank account, and your peace of mind. We treat it that way.


02

BELIEF

Growth isn't magic. It's the right basics in the right order, and the discipline to stop wasting money on the wrong moves.


03

BELIEF

AI should multiply good people, not replace them. We use it to do more of our best work and pass the savings to you. Strategy and craft stay human.


04

BELIEF

The game has changed. The businesses that win are the ones that get found when the customer, and the AI, are doing the searching.


05

BELIEF

The truth beats the sale. There are a lot of bad agencies. We diagnose first and tell you the truth, even when it costs us the work.

Your business is your life. When you waste money, it reaches your family, your relationships, and your mental health.

ANDREW HONG, FOUNDER

Two founders, one
belief about the future.

They run Tobe the way they believe every business will eventually run: human judgment, multiplied by AI.


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Andrew Hong
FOUNDER & CEO

Andrew Hong has spent his career on one question: how do businesses actually grow? A growth entrepreneur at heart, he started his first company at 14 building and selling PCs, cut his teeth in consulting at KPMG and PwC, learned grassroots marketing by building media and promotional partnerships for entertainment brands and music festivals, and ran high-volume customer acquisition in the mortgage industry.

He founded Tobe Agency in 2016 and built it into a trusted HubSpot partner. Andrew evolved it, figuring out how to use AI to deliver better marketing at lower cost and pass both benefits straight to clients, multiplying what his team of experts can do instead of cutting corners.

He's also blunt about his own industry. He's been invited to teach marketing to entrepreneurs, and has spoken at HubSpot INBOUND and Leaders in Luxury. He hosts the Grow Smarter Utah podcast, where he breaks down how small businesses grow and get found as AI changes the way customers search. He leads Tobe from the Salt Lake City area and spends his free time in the mountains with his family.


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Jeremy Hong
CO-FOUNDER, HEAD OF TECHNOLOGY & PLATFORMS

Jeremy leads the technology and systems that make Tobe different. He's the reason "we use AI to deliver better marketing at lower cost" isn't a slogan: he builds the platforms and workflows that let a small team of experts do the work of a much bigger one, without cutting corners. While Andrew focuses on growth and strategy, Jeremy makes sure the engine behind it is fast, durable, and built for where marketing is going.

Founded 2016
🏢 HubSpot Partner
✈️ INBOUND & Leaders in Luxury speaker
🎙️ Host of the Grow Smarter podcast
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Where marketing is going, and why we built for it.

Search is changing faster than it has in twenty years. Customers are starting to ask AI instead of typing keywords, and the businesses that show up are the ones with a clear message, a strong profile, and content worth citing.

Most agencies are still selling the old playbook. We built Tobe for what's next: getting you found as customers and AI change how they search, and running our own agency the way the future will.

We're not guessing about this future. We're already living in it.

THE PLATFORMS WE BUILD ON

The same tools the big players use, wired together so a small team can do the work of a much bigger one.

GoHighLevel HubSpot Anthropic Claude Google Ads Meta Ads WordPress BrightLocal

What Utah businesses say.

START WITH THE TRUTH

Let's grow
smarter together.

If you're tired of agencies that overpromise and overcharge, let's talk. Start with a free Grow Smarter Assessment. We'll diagnose what's working, what's wasting money, and whether we're even the right fit.