Drive Traffic & Conversions with Video Podcasts

Podcasting is the future of content marketing. Similar to the way blogging changed the marketing game about a decade ago, video podcasting is poised to continue growing in importance in the years to come.

However, just as we saw businesses struggling to put strategy behind their blogging efforts, we see marketers losing sleep as they try to drive traffic from their YouTube channel to their conversion pages.

Drive Traffic and Conversions Video Color Small

Problem

Despite the ever-increasing popularity of video podcasts, most people who produce a podcast struggle to generate traffic and leads from their efforts. There are a couple key issues when a business or brand podcast fails to bring in ROI.

First, most marketers aren’t maximizing their video podcast content across multiple channels. Additionally, they lack the right distribution strategies and SEO. To top it all off, the majority of marketers are not prepared to build compelling shows from start to finish.

Diagnosis

Podcasting is still relatively new as a marketing tool. The conversion and analytics technology that we’re accustomed to using for blog and website content, for example, isn’t in place just yet for audio-only podcasting. This leaves marketers struggling to optimize content and distribution strategies.

Solution

Have you heard the phrase “work smarter, not harder”? Our video podcasting solution allows you to deliver MORE high-quality content on YouTube with LESS time and budget.

We produce your video podcast using a pillar content method. Here’s what that looks like:

  • We develop and produce an hour-long video podcast episode.
  • Each episode can be turned into both video content and audio-only content.
  • Both versions of your episode can be sliced into micro content to be used throughout your marketing and sales efforts.
  • You end up with TONS of valuable, engaging content without breaking the bank.

All your video podcast content will be optimized to drive traffic to your website, where you can continue to build engagement and convert prospects.

Drive Traffic and Conversions Video B&W Small

Want to Work with Us?

Choose from three partnership levels

Strategic Growth

What would you do if you had a full-time, top-notch marketing team to help you think through the best growth solutions? 

Tactical Flex

Throw some extra power behind your existing growth team. We're here to compliment your existing skills.

Special Projects

One-off marketing, sales, content, design, or technology project? We're here to assist with short-term projects.

Still need some help?

Sign up for our bi-weekly newsletter, Growing Pains!