Podcasting is the future of content marketing. Similar to the way blogging changed the marketing game about a decade ago, video podcasting is poised to continue growing in importance in the years to come.
However, just as we saw businesses struggling to put strategy behind their blogging efforts, we see marketers losing sleep as they try to drive traffic from their YouTube channel to their conversion pages.
Despite the ever-increasing popularity of video podcasts, most people who produce a podcast struggle to generate traffic and leads from their efforts. There are a couple key issues when a business or brand podcast fails to bring in ROI.
First, most marketers aren’t maximizing their video podcast content across multiple channels. Additionally, they lack the right distribution strategies and SEO. To top it all off, the majority of marketers are not prepared to build compelling shows from start to finish.
Podcasting is still relatively new as a marketing tool. The conversion and analytics technology that we’re accustomed to using for blog and website content, for example, isn’t in place just yet for audio-only podcasting. This leaves marketers struggling to optimize content and distribution strategies.
Have you heard the phrase “work smarter, not harder”? Our video podcasting solution allows you to deliver MORE high-quality content on YouTube with LESS time and budget.
We produce your video podcast using a pillar content method. Here’s what that looks like:
All your video podcast content will be optimized to drive traffic to your website, where you can continue to build engagement and convert prospects.
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