Podcasting is the future of content marketing. Similar to the way blogging changed the marketing game about a decade ago, video podcasting is poised to continue growing in importance in the years to come.
However, just as we saw businesses struggling to put strategy behind their blogging efforts, we see marketers losing sleep as they try to drive traffic from their YouTube channel to their conversion pages.
Despite the ever-increasing popularity of video podcasts, most people who produce a podcast struggle to generate traffic and leads from their efforts. There are a couple key issues when a business or brand podcast fails to bring in ROI.
First, most marketers aren’t maximizing their video podcast content across multiple channels. Additionally, they lack the right distribution strategies and SEO. To top it all off, the majority of marketers are not prepared to build compelling shows from start to finish.
Podcasting is still relatively new as a marketing tool. The conversion and analytics technology that we’re accustomed to using for blog and website content, for example, isn’t in place just yet for audio-only podcasting. This leaves marketers struggling to optimize content and distribution strategies.
Have you heard the phrase “work smarter, not harder”? Our video podcasting solution allows you to deliver MORE high-quality content on YouTube with LESS time and budget.
We produce your video podcast using a pillar content method. Here’s what that looks like:
All your video podcast content will be optimized to drive traffic to your website, where you can continue to build engagement and convert prospects.
Choose from three partnership levels
What would you do if you had a full-time, top-notch marketing team to help you think through the best growth solutions?
Throw some extra power behind your existing growth team. We're here to compliment your existing skills.
One-off marketing, sales, content, design, or technology project? We're here to assist with short-term projects.
Exhibit Options, a trade show booth fabrication company, wanted to show their clients and prospects the process of designing an exhibit. We needed to make sure that these videos were evergreen, personable, and high quality.
The Institute for Luxury Home Marketing understood the power of YouTube and Podcasting – so we created a video podcast to yield powerful, but also cost-efficient rich media content.