ZENTS is a high-end skin care company focused on providing mindful, clean ingredients without sacrificing luxury.
The client had a strong presence in luxury spas, but faced some hurdles in selling directly to consumers. ZENTS had been relying on promotion-based marketing (such as discounts) to drive sell-through and re-engage previous buyers. Because ZENTS creates luxury products, price-based strategies were not aligned with their company culture.
Tobe’s goal was to drive revenue by moving to content-based marketing. Our strategy was to leverage content offers to re-engage previous customers and increase sales from engaged customers. Here’s what we did:
With systems correctly integrated, data properly segmented, and optimized campaigns in motion, ILHM was set up for continued, scalable growth: